Normalizing the Conversation About Stream

As our team developed and tested ExtraAim, it we wrestled with how to take the social stigma out of the words pee and peeing. We know it makes people a bit squeamish. Relieving ourselves is a private act, done behind closed doors. However, urinating – or peeing – is natural. So how do we start the conversation around this issue?

Before we were toilet trained the act of peeing was celebrated. Obvious adults don’t need a gold star after each flush. But as we age peeing comes back into focus. A hearty and steady stream is a sign that our organs are doing their job. Bodily fluids are cleaned via the process of water passing through our kidneys, bladder and finally our urethra. So why are so many adults unsettled about pee talk?

Urologists, as you might imagine, often have a great sense of humor when it comes to “talking pee” and exhibit an ease and openness on the topic. Here at ExtraAim we are hoping to begin a dialogue with our customers around peeing, urinating or even whizzing.

We want to normalize conversations around the topic. In doing so, people will feel more comfortable and open about the natural when exploring some of the issues around peeing, bathroom hygiene and improved quality of life when it comes to urinating at home or on the go. With open communications information and education prevail. And when information and education exist, health outcomes and activities of daily living improve.

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